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The Forge · Friday, July 10, 2026

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Netflix Invented Binge-Watching. Now It May Have Outgrown It.

Netflix pioneered the concept of binge-watching, changing how we consume television. But as new reports suggest viewers aren't sticking around for Season 2, the very strategy that defined Netflix might be losing its edge. This article looks into why the binge model may no longer be the competitive advantage it once was.

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